Sunday, 30 June 2019

Hypebeasts, Hawkers & Haters: How Nike’s Sneakerhead App Is Gaming The System To Beat Resellers

You could be forgiven for thinking SNKRS - Nike's app for sneakerheads - was a relatively minor part of their predominately mass-market business.

But these days the niche sector is no longer just hot air and hypebeasts. In fact, earlier this year The Financial Times ran a piece explaining how sn...

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The post Hypebeasts, Hawkers & Haters: How Nike’s Sneakerhead App Is Gaming The System To Beat Resellers appeared first on D'MARGE.



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